Coverart for item
The Resource The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)

The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)

Label
The merchants of cool
Title
The merchants of cool
Statement of responsibility
produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Title variation
Frontline
Title variation remainder
the merchants of cool
Contributor
Subject
Language
eng
Summary
"Presents the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--http://www.pbs.org/wgbh/pages/frontline/
Member of
Cataloging source
IOK
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Frontline (Television program)
Language note
Closed-captioned
PerformerNote
Correspondent, Douglas Rushkoff
http://library.link/vocab/relatedWorkOrContributorName
  • Goodman, Barak
  • Rushkoff, Douglas
  • 10/20 Productions
  • WGBH Educational Foundation
  • WGBH (Television station : Boston, Mass.)
  • PBS Home Video
Runtime
56
http://library.link/vocab/subjectName
  • Teenage consumers
  • Advertising and youth
  • Mass media and teenagers
  • Marketing
  • Marketing
  • Popular culture
  • Video recordings for the hearing impaired
  • Documentary television programs
Target audience
adult
Technique
live action
Label
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)
Instantiates
Publication
Note
Originally broadcast as a segment of the television program: Frontline
Color
multicolored
Configuration of playback channels
unknown
Control code
000159251
Dimensions
1/2 in.
Dimensions
1/2 in.
Extent
1 videocassette (56 min.)
Medium for sound
videotape
Other physical details
sd., col.
Publisher number
FROL-1909
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System control number
  • (Sirsi) 000159251
  • (OCoLC)46517098
System details
VHS format
Video recording format
VHS (1/2 in., videocassette)
Label
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)
Publication
Note
Originally broadcast as a segment of the television program: Frontline
Color
multicolored
Configuration of playback channels
unknown
Control code
000159251
Dimensions
1/2 in.
Dimensions
1/2 in.
Extent
1 videocassette (56 min.)
Medium for sound
videotape
Other physical details
sd., col.
Publisher number
FROL-1909
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System control number
  • (Sirsi) 000159251
  • (OCoLC)46517098
System details
VHS format
Video recording format
VHS (1/2 in., videocassette)

Library Locations

    • William Smith Morton Library (Richmond Campus)Borrow it
      3401 Brook Road, Richmond, VA, 23227, US
      37.5789301 -77.4492905
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