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The Resource Religions as brands : new perspectives on the marketization of religion and spirituality, edited by Jean-Claude Usunier, Jörg Stolz

Religions as brands : new perspectives on the marketization of religion and spirituality, edited by Jean-Claude Usunier, Jörg Stolz

Editor
Contributor
Summary
"During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands." --
Language
eng
Work
Publication
Extent
xix, 256 pages
Note
Originally published: Farnham, Surrey : Ashgate, 2014
Contents
  • The international Christian Fellowship (ICF) : a sociological analysis of religious event management
  • Olivier Favre
  • Branding, music, and religion : standardization and adaptation in the experience of the "Hillsong Sound"
  • Thomas Wagner
  • The marketing of spiritual services and the role of the religious entrepreneur
  • Markus Hero
  • Non-fortuitous limits to the concept of branding in the popularizing of "justly balanced Islam" in France
  • Jason Dean
  • Healing by Islam : adoption of a prophetic rite -- roqya -- by Salafists in France and Belgium
  • Hanifa Touag
  • Part I.
  • Part III.
  • Religious and spiritual consuming.
  • Adding imaginative value : religion, marketing, and the commodification of social action
  • Jochen Hirschle
  • Is there such a thing as religious brand loyalty?
  • Haytham Siala
  • How religious affiliation grouping influences sustainable consumer behavior findings
  • Elizabeth Stickel-Minton
  • Part IV.
  • Economic analyses of religious phenomena.
  • Introduction.
  • Sources of religious pluralism : revisiting the relationship between pluralism and participation
  • Roger Finke and Christopher P. Scheitle
  • Authority and freedom : economics and secularization
  • Steve Bruce
  • The "business model" of the Temple of Jerusalem : Jewish monotheism as a unique selling proposition
  • Philippe Simonnot
  • Religions as brands : new perspectives on the marketization of religion and spirituality
  • Jörg Stolz and Jean-Claude Usunier
  • "9591" : the global commoditization of religions through GATS, WTO, and marketing practices
  • Jean-Claude Usunier
  • Part II.
  • Marketing and branding religion and spirituality.
Isbn
9781409467557
Instance
Label
Religions as brands : new perspectives on the marketization of religion and spirituality
Title
Religions as brands
Title remainder
new perspectives on the marketization of religion and spirituality
Statement of responsibility
edited by Jean-Claude Usunier, Jörg Stolz
Contributor
Editor
Subject
Language
eng
Summary
"During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands." --
Member of
Assigning source
Provided by publisher
Cataloging source
QCL
Dewey number
206
Illustrations
illustrations
Index
index present
LC call number
HB72
LC item number
.R4515 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Usunier, Jean-Claude
  • Stolz, Jörg
Series statement
Ashgate AHRC/ESRC Religion and Society Series
http://library.link/vocab/subjectName
  • Religion
  • Branding (Marketing)
  • Consumption (Economics)
Label
Religions as brands : new perspectives on the marketization of religion and spirituality, edited by Jean-Claude Usunier, Jörg Stolz
Instantiates
Publication
Copyright
Note
Originally published: Farnham, Surrey : Ashgate, 2014
Bibliography note
Includes bibliographical references (pages 219-244) and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • The international Christian Fellowship (ICF) : a sociological analysis of religious event management
  • Olivier Favre
  • Branding, music, and religion : standardization and adaptation in the experience of the "Hillsong Sound"
  • Thomas Wagner
  • The marketing of spiritual services and the role of the religious entrepreneur
  • Markus Hero
  • Non-fortuitous limits to the concept of branding in the popularizing of "justly balanced Islam" in France
  • Jason Dean
  • Healing by Islam : adoption of a prophetic rite -- roqya -- by Salafists in France and Belgium
  • Hanifa Touag
  • Part I.
  • Part III.
  • Religious and spiritual consuming.
  • Adding imaginative value : religion, marketing, and the commodification of social action
  • Jochen Hirschle
  • Is there such a thing as religious brand loyalty?
  • Haytham Siala
  • How religious affiliation grouping influences sustainable consumer behavior findings
  • Elizabeth Stickel-Minton
  • Part IV.
  • Economic analyses of religious phenomena.
  • Introduction.
  • Sources of religious pluralism : revisiting the relationship between pluralism and participation
  • Roger Finke and Christopher P. Scheitle
  • Authority and freedom : economics and secularization
  • Steve Bruce
  • The "business model" of the Temple of Jerusalem : Jewish monotheism as a unique selling proposition
  • Philippe Simonnot
  • Religions as brands : new perspectives on the marketization of religion and spirituality
  • Jörg Stolz and Jean-Claude Usunier
  • "9591" : the global commoditization of religions through GATS, WTO, and marketing practices
  • Jean-Claude Usunier
  • Part II.
  • Marketing and branding religion and spirituality.
Control code
on1056196201
Dimensions
24 cm.
Extent
xix, 256 pages
Isbn
9781409467557
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)1056196201
Label
Religions as brands : new perspectives on the marketization of religion and spirituality, edited by Jean-Claude Usunier, Jörg Stolz
Publication
Copyright
Note
Originally published: Farnham, Surrey : Ashgate, 2014
Bibliography note
Includes bibliographical references (pages 219-244) and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • The international Christian Fellowship (ICF) : a sociological analysis of religious event management
  • Olivier Favre
  • Branding, music, and religion : standardization and adaptation in the experience of the "Hillsong Sound"
  • Thomas Wagner
  • The marketing of spiritual services and the role of the religious entrepreneur
  • Markus Hero
  • Non-fortuitous limits to the concept of branding in the popularizing of "justly balanced Islam" in France
  • Jason Dean
  • Healing by Islam : adoption of a prophetic rite -- roqya -- by Salafists in France and Belgium
  • Hanifa Touag
  • Part I.
  • Part III.
  • Religious and spiritual consuming.
  • Adding imaginative value : religion, marketing, and the commodification of social action
  • Jochen Hirschle
  • Is there such a thing as religious brand loyalty?
  • Haytham Siala
  • How religious affiliation grouping influences sustainable consumer behavior findings
  • Elizabeth Stickel-Minton
  • Part IV.
  • Economic analyses of religious phenomena.
  • Introduction.
  • Sources of religious pluralism : revisiting the relationship between pluralism and participation
  • Roger Finke and Christopher P. Scheitle
  • Authority and freedom : economics and secularization
  • Steve Bruce
  • The "business model" of the Temple of Jerusalem : Jewish monotheism as a unique selling proposition
  • Philippe Simonnot
  • Religions as brands : new perspectives on the marketization of religion and spirituality
  • Jörg Stolz and Jean-Claude Usunier
  • "9591" : the global commoditization of religions through GATS, WTO, and marketing practices
  • Jean-Claude Usunier
  • Part II.
  • Marketing and branding religion and spirituality.
Control code
on1056196201
Dimensions
24 cm.
Extent
xix, 256 pages
Isbn
9781409467557
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)1056196201

Subject

Member of

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