Religions as brands : new perspectives on the marketization of religion and spirituality

The Resource Religions as brands : new perspectives on the marketization of religion and spirituality
Label
Religions as brands : new perspectives on the marketization of religion and spirituality
Title remainder
new perspectives on the marketization of religion and spirituality
Statement of responsibility
edited by Jean-Claude Usunier, Jörg Stolz
Contributor
Editor
Subject
Language
eng
Summary
"During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands." --
Member of
Assigning source
Provided by publisher
Cataloging source
QCL
Dewey number
206
Illustrations
illustrations
Index
index present
LC call number
HB72
LC item number
.R4515 2018
Literary form
non fiction
Nature of contents
bibliography
Series statement
Ashgate AHRC/ESRC Religion and Society Series
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